I'm an explorer and a learner. Always improving the better self.
I enjoy reorganising information, spaces and processes. I like to try to make things a little more sensible and accessible.
I attended Interaction Design @ NYP between 2009 to 2012. I took on various freelance design projects ranging from branding to festive fabrication design. During my final year, my team and I exhibited ‘The Resemblance’ at Guangzhou Academy of Fine Arts (GAFA) as well as pitched ‘Identipixt’ at Project 636 by Six Degrees (now defunct). I also interned at Animagine as a UI designer.
After graduation, I freelanced as a UI designer before joining WizLearn Technologies as a Multimedia Educator and ICT Executive. I was assigned onsite to a secondary school as part of the ICT department. I was solely responsible for the school's website and the management of learning platforms. I had the incredible opportunity to design education programs and workshops with teachers and staff for a diverse range of students, including special needs and senior staff.
I continued to balance freelancing for startups with design and prototyping work. In June 2015, I accepted a client's offer to join their startup, Sypher Labs, now known as VersaFleet, as the first full-time designer, focusing primarily on web and mobile application UI and UX.
VersaFleet helped me pursue a part-time degree in 2016. Still fascinated by media psychology, which drew me deeper into design in the first place, I pursued a Major in Psychology with a Minor in Multimedia at SUSS.
At VersaFleet, I collaborated with cross-functional teams as a Senior Experience Designer to design and develop the VersaFleet product suite. I set the Confluer Design System as part of improving the small design team's operational efficiency as well as improving overall brand consistency. From late 2019, I lead and am responsible for the Product Design team's efforts, overseeing both product marketing as well product design deliverables. I also supported the product team in product ownership duties.
As a Lead Design Engineer, I focused on enhancing operational efficiency, scaling platform capabilities, and fostering a culture of continuous improvement. My role spanned platform design, team mentorship, and the launch of impactful new products.
